Red Shell analytics software causes privacy uproar, over a dozen video games developers vow to drop it.  Other developers and publishers are standing by it, however, saying the app is useful and harmless. A piece of software called Red Shell that’s used by game developers for marketing analysis has caused an uproar among gamers who […]

An article talk about video games, data collection, advertisements and privacy, introducing the dark arts of data collection and product placement. Adverts in gaming or advergaming systems are becoming more complex as marketeers resort to techniques that embed advertising deep enough so that earlier ad-blocking attempts no longer work. The market was explored in a talk […]